THE TECHNOLOGY

A New Way of
Filtering Smoke

Take a closer look at the unique
process that creates our distinct,
high-carbon filter.

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Smoking is the cause of many diseases including lung cancer. There is no safe level of smoking and there is no safe cigarette. CelFX® filter technology reduces specific compounds of concern in smoke but that does not mean that cigarettes with the CelFX® filter are less harmful.

MICROPORES

The micropores in the activated carbon
maximize filter area for more efficient filtration.

Micropores selectively filter many gas-phase compounds,
reducing some of the WHO’s highest ranked toxicants*
without impacting the smoking experience.

Benzene, Acetaldehyde, Acrylonitrile, Formaldehyde,
1,3-Butadiene, Isoprene,
Acrolein and Toluene are all significantly reduced.

* World Health Organization Study Group Report –
“The Scientific Basis of Tobacco Product Regulation”, 2008

sponge

See the story

CelFX Performance
vs. Other Filters

Commercial Brand with CelFX


Leading Brand without CelFX


Data based on testing of store bought samples in Japan

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Air flow

The CelFX® Technology creates
a unique block of carbon for concentrated filtration
while still maintaining full air flow.
All without eliminating the micropores
critical to filtration.

particles
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Layered filter design

The final product looks and tastes like what you
would normally expect but with the benefits
of the CelFX® filter technology.

filter
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Smoking is the cause of many diseases including lung cancer. There is no safe level of smoking and there is no safe cigarette. CelFX® filter technology reduces specific compounds of concern in smoke but that does not mean that cigarettes with the CelFX® filter are less harmful.