STEP 1
Coconuts are harvested by
nimble tree climbers.
Take a look at the traditional process that
creates the specialized carbon that's the choice
for air filters, water filters, and our filters.
Smoking is the cause of many diseases including lung cancer. There is no safe level of smoking and there is no safe cigarette. CelFX® filter technology reduces specific compounds of concern in smoke but that does not mean that cigarettes with the CelFX® filter are less harmful.
Coconuts are harvested by
nimble tree climbers.
The shells are charred to form uniquely
rich carbon.
The carbon is activated by a steaming
process at over 920°C.
This process creates
a surprisingly large surface area and enables our
filtering technology.
Just 10 grams of activated
carbon has the same surface
area as a football pitch.
That surface area gives carbon and CelFX® Filters
the ability to reduce some of the top ranked toxicants
in smoke as defined by the World Health Organization.*
Benzene, Acetaldehyde, Acrylonitrile,
Formaldehyde, 1,3-Butadiene, Isoprene, Acrolein
and Toluene are all significantly reduced.
* World Health Organization Study Group Report –
“The Scientific Basis of Tobacco Product Regulation”, 2008
Smoking is the cause of many diseases including lung cancer. There is no safe level of smoking and there is no safe cigarette. CelFX® filter technology reduces specific compounds of concern in smoke but that does not mean that cigarettes with the CelFX® filter are less harmful.